Create an audience

An audience is a saved group of contacts, such as "All customers" or "Leads and prospects". It's worked out fresh each time you send, so it's always up to date. People without consent for a channel are always left out.

The Audiences page

For each audience you'll see:

• People, the number of contacts in it.
• Email-able and SMS-able, how many of them can be sent that kind of message.
• Left out of email, for example "2 no consent".
• Used by, how many campaigns use it.

Create one

1. Open Audiences, then click New audience.
2. Name the audience, and choose the brand.
3. Under Who's in this audience, set your filters. A starting filter is already there, such as Stage is Customers. Click the × to remove it, or Filter to add another.
4. Check the numbers underneath. They show how many people match, how many can get email and SMS, and why others are left out. A few of them lists some of the people.
5. Click Save.

Use it

Choose the audience in the To section of a campaign. See choose an audience and send for approval.

Related

• Find contacts with search, tabs and filters
• Consent explained