What are journeys?

Automated follow-up sequences that you approve once.

The Journeys page

A journey is an automated sequence of follow-ups. It follows up with the people your CRM or app enrols, using emails, texts, waits and branches. You approve a version once, and Mosaic then sends each step automatically.

Safety still applies

Journeys stay inside the same safeguards as campaigns. Mosaic sends each step within its limits, opt-ins and kill switches. See how approvals and safety checks work.

Start a journey

  1. Open Journeys.
  2. Use Brand to choose which brand it's for.
  3. Click New journey.

If you haven't made any yet, the page shows "No journeys yet" with a New journey button.

Related

Updated 5 November 2026